NBA star Jonathan Isaac has launched a faith-forward, patriotic apparel company that reflects American values. According to CBN News, Isaac’s company, UNITUS is a sports and leisure brand, and an alternative to the other brands in the category that have gone “woke,” much to the dismay of their customers. Offering freedom-loving and faith-filled Americans a real choice, UNITUS has hit the market giving consumers the opportunity to purchase from a company that proudly aligns with their values.
Isaac, who plays for the Orlando Magic and who refused to kneel during the National Anthem, officially launched his company at a star-studded event in Orlando, Florida. A fashion show featuring apparel was held at the event which also saw a performance by GRAMMY-nominated Christian singer Tauren Wells, and a spectacular fireworks show. Among those in attendance were Riley Gaines, an outspoken advocate for fairness in women’s sports, and other all-star athletes.
At the event, Isaac spoke about his faith and its importance to him and his company. Isaac’s message is one of hope and encouragement through “the love of Christ” and through “finding true greatness” in Jesus Christ rather than “world standards.” In a response during a question-and-answer segment, Isaac said, “I do see this as something that is bigger than me…And so, for that, I have to give glory and honor to Jesus Christ.”
As the culture in America appears to be shifting away from conservative and faithful values, many Americans have found themselves at a loss as they have been left with little choice when companies attack their values. Isaac is enthusiastic about his company and grateful to be able to offer conservatives and Christians an option to buy high quality clothing from a company that does not contradict their values, but holds them with great respect in high regard.