Sparkling Ice Launches ‘Cheers to Heroes’ Campaign Honoring Veterans


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Talking Rain Beverage Company®, the maker of Sparkling Ice® beverages, has announced the kickoff of their third annual Cheers to Heroes campaign in honor of America’s veterans, according to PRNewswire. Sparkling Ice has created two new flavors, Berry Lemonade and Caffeine Watermelon Lemonade, which will both be packaged with a patriotic color scheme and feature the logos of the charities funds will support. This year, the campaign has partnered with two organizations, Honor Flight Network and Homes for Our Troops, both of which serve and honor veterans. 

Now through July 31, consumers who purchase Sparkling Ice can upload a photo of their receipt to redeem points to donate to the charities. According to Nina Morrison, Senior Vice President of Community Experience at Talking Rain, “we are excited to kick off the third year of the Cheers to Heroes campaign, especially with such deserving partners as Honor Flight Network and Homes For Our Troops…The past two Cheers to Heroes campaigns have been immensely successful in raising awareness about America’s everyday heroes, and this year, we’re looking forward to further supporting our Veteran community and inviting consumers to take part in a new way.”

According to their mission, Honor Flight Network is a “national network of independent Hubs working together to honor our nation’s veterans with an all-expenses paid trip to the memorials in Washington, D.C., a trip many of our veterans may not otherwise be able to take.  Participation in an Honor Flight trip gives veterans the chance to share this momentous trip with other veterans, to remember friends and comrades lost, and share their stories and experiences with each other.” Sparkling Ice has been partnered with Honor Flight Network for seven years and has raised over $900,000 for them over the course of that time which has sponsored 900 trips for veterans to Washington, D.C.. 

Homes for Our Troops is a charity whose mission is “to build and donate specially adapted custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives.” Sparkling Ice is in their second year of partnering with the organization, and they plan to support the construction of more than 15 “specially adapted custom homes for deserving Veterans across the U.S.” this year. 

Honoring America’s veterans, Sparkling Ice will remind everyone of the gratitude they should always have for our servicemen and women. Celebrating America’s heroes is especially important and Sparkling Ice has provided Americans with an opportunity to give back and support our country’s bravest. 


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